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Brand Consistency Across Locations:
Packaging is often printed in multiple locations worldwide. The color blocks help ensure that the packaging looks identical regardless of where it’s printed, maintaining the brand’s visual integrity.
Do They Relate to the Food?
No, these circles have nothing to do with the food itself. They are purely a technical aspect of the packaging process, designed for the printing teams to ensure the packaging matches brand specifications.
How It Works
Technician Checks: During production, printers use the color blocks to test and calibrate their machines.
Alignment and Ink Flow: The shapes also help ensure that the printing plates are correctly aligned and that the ink is flowing smoothly.
Fun Fact
The CMYK colors represented by the blocks (cyan, magenta, yellow, and black) are the standard for most color printing. Additional colors in the blocks may appear if specialty inks are used, such as metallics or specific brand colors.
Why Should You Care?
While these circles may not impact your food choices, understanding their purpose can satisfy your curiosity and provide insight into the intricate world of packaging and printing. So, the next time you spot those colorful circles, you’ll know they’re there to keep your favorite food’s packaging looking its best!
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